Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among
The focus on foreclosure prevention and servicing will pay dividends for both consumers and industry participants alike It’s a fact every salesperson and reverse mortgage professional must embrace- the vast majority of consumers inherently distrust salespeople. Will recent HECM changes help bolster the product’s legitimacy in the public eye? How
An honest assessment of HECM loan volumes & consumer demand [Download transcript] Just where does the reverse mortgage industry stand today? Are we on the road to explosive growth, a mild recovery, or are lower loan volumes for the remainder of the year? Somewhere between extreme exuberance and pessimism
Testing your inner narrator Perhaps the strongest force on the planet lives between our ears- emotion. When it comes to our emotions we have two choices: learn to manage them or remove ourselves from the circumstances which trigger them. For most, the latter is not an option and truth
Are those who suffer under a cloud of negativity particularly unique or face challenges the rest of us avoid. Not particularly. Their ‘window’ has simply become smudged over the years and is due for a cleaning...