outlook

Why reverse mortgages may keep surging

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

HECM improvements will pay dividends

Shannon Hicks
The focus on foreclosure prevention and servicing will pay dividends for both consumers and industry participants alike It’s a fact every salesperson and reverse mortgage professional must embrace- the vast majority of consumers inherently distrust salespeople. Will recent HECM changes help bolster the product’s legitimacy in the public eye? How

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