When it comes to leads the most popular discussions center on what’s the best type of lead. The merits of lead sources could be debated endlessly since there are a variety of factors that come into play and all salespeople are not created equal. Assuming you are already purchasing or
Some are now saying “online reverse advertising will eventually replace television” Lenders are now focusing their efforts on the web. It seems odd considering that reverse mortgages were relatively unknown until the Robert Wagner ads
[vimeo id=”27885377″ width=”601″ height=”338″] An online consumer watchdog group is asking the CFPB (Consumer Financial Protection Bureau) to restrict and further regulate online ads that utilize “behavioral modeling”. Are ads that are targeted to specific online consumer deceptive or abusive in themselves?
[vimeo id=”17695530″ width=”601″ height=”338″] J.G. Wentworth and Reverse Mortgages J.G. Wentworth is looking for a licensed mortgage broker or lender to build a nationwide retail operation that offers reverse mortgages. Visit ReverseMortgageDaily.com for the full story on the Consumer’s Union report.
This week focuses on NRMLA’s recent advisory issued on ethical advertising. See some of the most obvious examples of “bad” advertising here (quite interesting) and the new guidelines. Weekly video recap updating professionals on industry changes in the reverse mortgage marketplace. [vimeo id=”15965803″ width=”601″ height=”338″]