Reverse Mortgage Advertising

Who converts faster?

Shannon HicksNovember 20, 2012August 11, 2014

by Shannon HicksNovember 20, 2012August 11, 201401341

When it comes to leads the most popular discussions center on what’s the best type of lead. The merits of lead sources could be debated endlessly since there are a variety of factors that come into play and all salespeople are not created equal. Assuming you are already purchasing or

Window Shoppers: TV & Online Reverse Ads

Shannon HicksMay 28, 2012September 10, 2013

by Shannon HicksMay 28, 2012September 10, 20135 1860

Some are now saying “online reverse advertising will eventually replace television” Lenders are now focusing their efforts on the web. It seems odd considering that reverse mortgages were relatively unknown until the Robert Wagner ads

Consumer Distress Index & Online mortgage ads. Industry Leader Update Video

Shannon HicksAugust 22, 2011September 10, 2013

by Shannon HicksAugust 22, 2011September 10, 20132 1496

[vimeo id=”27885377″ width=”601″ height=”338″] An online consumer watchdog group is asking the CFPB (Consumer Financial Protection Bureau) to restrict and further regulate online ads that utilize “behavioral modeling”. Are ads that are targeted to specific online consumer deceptive or abusive in themselves?

TV Pitchman to go reverse? Industry Leader Update

Shannon HicksDecember 11, 2010September 10, 2013

by Shannon HicksDecember 11, 2010September 10, 20134 1774

[vimeo id=”17695530″ width=”601″ height=”338″] J.G. Wentworth and Reverse Mortgages J.G. Wentworth is looking for a licensed mortgage broker or lender to build a nationwide retail operation that offers reverse mortgages. Visit ReverseMortgageDaily.com for the full story on the Consumer’s Union report.

New Video: Ethical advertising: what not to do

Shannon HicksOctober 18, 2010September 26, 2018

by Shannon HicksOctober 18, 2010September 26, 201801361

This week focuses on NRMLA’s recent advisory issued on ethical advertising. See some of the most obvious examples of “bad” advertising here (quite interesting) and the new guidelines. Weekly video recap updating professionals on industry changes in the reverse mortgage marketplace. [vimeo id=”15965803″ width=”601″ height=”338″]

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Reverse Mortgage Advertising

Who converts faster?

Window Shoppers: TV & Online Reverse Ads

Consumer Distress Index & Online mortgage ads. Industry Leader Update Video

TV Pitchman to go reverse? Industry Leader Update

New Video: Ethical advertising: what not to do

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