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Reverse Mortgage Marketing

How to Use Social Media for Marketing in 2014

Amara Rose
[ad#Take Charge America] Social media has come of age. If you’re promoting your reverse mortgage business through traditional methods only, you’re missing out on important connections. Your target audience may not be active on Twitter or Pinterest, true. But their children or other relatives likely are — and in any

What Lies Ahead?

Shannon Hicks
[vimeo id=”83988569″ width=”625″ height=”352″]  What Can We Expect in 2014? With the changes and permutations the HECM program has undergone since 2010 one could argue we have already undergone a makeover of sorts. The Saver program, HECM for Purchase and the introduction and revocation of the standard fixed rate. True.

Ho-Hum January? Smart Marketing For All Seasons

Amara Rose
With a little ingenuity, you and your reverse mortgage prospects and clients can find ways to celebrate all year long. For instance: did you know January is National Oatmeal Month, as well as National Soup Month and Hot Tea Month? What a perfect lead-in for a lunch 'n' learn, where

Harsh Truths

Shannon Hicks
Harsh Truths for Increased Success [vimeo id=”81767499″ width=”625″ height=”352″] One of cinema’s most memorable quotes came from the film “A Few Good Men” in which Jack Nicholson’s character retorts “You can’t handle the truth!” In an age where many in society see truth as relative and subjective there are a

Your Local Online Business Presence

Kurt Hoffmann
Establishing The Local Presence Of Your Reverse Mortgage Business Online Wouldn’t it be great if prospective reverse mortgage borrowers would seek you out? Well they may just be doing that, and you may be missing out. Google Places In this day and age we all know that “Google” is widely

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