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reverse mortgage sales tips

Confusing Education or Benefit-Focused Sales?

Shannon Hicks
[vimeo id=”149440956″ width=”625″ height=”352″] Building the Bridge of HECM Benefits to Borrower Needs If you ever consider who some of the greatest communicators of our time were they have one trait in common; they were great story tellers. Too often reverse mortgage professionals fall into the trap of selling first

Don’t Close the First Time

Shannon Hicks
[vimeo id=”136877792″ width=”625″ height=”352″] Why One-Appointment Closes are Doomed to Fail With the increasing complexity of the HECM and the Financial Assessment attempting to educate and close your prospects in the first appointment is akin to asking them to drink from a firehose. Each of us may be reverse mortgage

What Do They Want?

Shannon Hicks
[vimeo id=”135622822″ width=”625″ height=”352″] Consumer-Centric Fact Finding versus Selling Growing up as a child I remember my father reminding me periodically “It’s not about you.” This admonishment is key for us to develop successful personal relationships and more practically with our borrowers. Sitting down at the kitchen table with hundreds

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