sales tips

Rebranding for Proprietary Reverse Mortgages

Shannon Hicks
 Your brand may be due for a makeover to effectively market proprietary reverse mortgage loans Just as the proprietary reverse mortgage market is unique so should be your marketing approach. About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen

Why Advisors Should Make the Referral Call

Shannon Hicks
 Why how you receive advisor referrals matters John shares a recent story of a client referral from a trusted advisor and the lessons learned. About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom

Don’t Switch Gears On Them

Shannon Hicks
 Sales Tip: Stay on track during your sales appointment It’s tempting to jump back to small talk in your sales conversation…but don’t do it. About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom

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