Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
A yield spread inversion often signals a coming recession. What it means for older Americans and retirees
Investors may have seen the dreaded check engine light flash. Last week the spread or difference between the 10-year Constant Maturity Treasury Rate or CMT and the 2-year CMT inverted. Last Tuesday the yield on the shorter-term 2-year Treasury was higher than the 10-year. That typically means investors don’t have confidence in long-term economic growth. It’s also a sign that a recession may be just around the corner.
Just how accurate of a recession indicator is an inverted yield curve?