Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
The Benchmark 10-year CMT is Surging: Here’s Why
Ten-year treasuries jumped up to 1.74% last week, a level we haven’t seen since January 2020. The CMT or Constant Maturity Treasury rate has been on the move- a fact proven by last Thursday’s 10 basis point jump in the index used to establish the expected rate and available funds for federally-insured reverse mortgages.
On January 4th, the first day of trading this year, the 10-year Constant Maturity Treasury rate was 0.93 percent. So what’s behind the sudden surge in long-term treasuries? In short, traders in the bond market. An axiom many of viewers may recall is that when bond prices drop Treasury yields go up. It’s an inverse relationship with each reacting opposite to the other. Newton’s third law comes to mind which states ‘For every action, there is an equal and opposite reaction’.
So what are the talking heads on cable saying? CNBC’s Jim Cramer sees the bond sell-off being field by concerns of inflation beyond the Federal Reserve’s expectation as a result of trillions of dollars of stimulus being pumped into a recovering economy.
Bloomberg columnist Brian Chappatta said, “Bond traders were throwing yet another tantrum…
3 comments
You do a great job Shannon. Thanks for the insights
Don Currie
HighTechLending
Many thanks Don
Will some one please tell me where they see this so called “inflation” hotels? restaurants? airlines? cruise ships?
Where is it????????