They love a good story!

by Shannon Hicks
| 2 Comments
| July 16, 2020

We all love a good story. Here’s how you can use storytelling with your potential borrowers.

Editor in Chief: HECMWorld.com

As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.

Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.

Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.

2 Comments

The Cynic
July 17, 2020 at 10:02 am
Shannon,

Another really good marketing idea. I have used many stories in my presentations but NEVER consciously to break the ice. I will be practicing that to see how warms prospects up.

You are right, people love stories. In fact that is what the President of the FPA said in a recent RMD story about the difference between the presentation of a reverse mortgage executive from FAR and other presentations from reverse mortgage participants whom she heard recently at a conference. She did not say if the others told stories but she said this one person from FAR stood out and shined because of the stories he told that were experiences relevant to the practices of financial planners. That presentation was so impressive that the FPA has launched a special relationship with the company that person represents.

The FPA story is a lesson we can all learn from.
- Reply
- Link
Joe Kimball
July 17, 2020 at 1:52 pm
I send out Evidence of Success emails every month and always get responses from clients who are still deciding as well as past clients. Story telling is a great way to help seniors get past their fears and move toward a better financial future.
- Reply
- Link