Do you know who gets the most likes, engagement, and interaction on social media? Those who post video content. Worried you don’t have what it takes? Don’t. Here’s how...
Share:
Editor in Chief: HECMWorld.com
As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.
4 Comments
Doing video opens the door to liability and most lenders will demand the video pass compliance. The wise LO will be very careful about publishing any online content without approval. Just look at the new legal issue with advertisements that mention age criteria for mortgage eligibility. Maybe I’m being too careful, but then again better safe than sorry.
Agreed. Every originator should seek compliance approval first before publishing any online content-including videos.
Very much agree. I use bomb bomb and it has brought me very positive results including closed loans. I’ll be at their gathering in a couple of weeks in Denver.
I’ve added about 10 videos to my reverse Focus website also. I even answer a lot of everyday emails with video, in many cases it is actually easier than typing or dictating.
Jay,
What is your compliance situation? How long does it take to get approval? What percentage of your ads get rejected?