A 300% Higher Response

video marketing, reverse mortgages

Always check with your lender or broker before publishing video content


Open-Mtg-2018-Join

Video gets 300% more engagement than other online content

Do you know who gets the most likes, engagement, and interaction on social media? Those who post video content. Worried you don’t have what it takes? Don’t. Here’s how...

4 comments

Julia Railey April 26, 2019 at 5:00 am

Doing video opens the door to liability and most lenders will demand the video pass compliance. The wise LO will be very careful about publishing any online content without approval. Just look at the new legal issue with advertisements that mention age criteria for mortgage eligibility. Maybe I’m being too careful, but then again better safe than sorry.

Reply
Shannon Hicks April 26, 2019 at 7:56 am

Agreed. Every originator should seek compliance approval first before publishing any online content-including videos.

Reply
Jay Allen Kaplan April 26, 2019 at 7:20 am

Very much agree. I use bomb bomb and it has brought me very positive results including closed loans. I’ll be at their gathering in a couple of weeks in Denver.

I’ve added about 10 videos to my reverse Focus website also. I even answer a lot of everyday emails with video, in many cases it is actually easier than typing or dictating.

Reply
Rmadvisor April 26, 2019 at 12:06 pm

Jay,

What is your compliance situation? How long does it take to get approval? What percentage of your ads get rejected?

Reply

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