Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
Hedge fund landlords could lose big
Institutional buyers of single-family homes are about to take a bath- a bath in red ink. Why should reverse mortgage professionals care? Because institutional buyers have in part helped drive up home values since the pandemic, and soon they may be a major factor in several markets pushing down home values. We’ll get to which cities stand to be impacted the most in a moment.
Presently several forces are converging to put the hurt on institutional landlords. First…
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Rentals Nationwide have increased 15%.
50% in Austin
In South Florida, the increase in lending rates have slowed home sales to the point that many lenders are now laying off employees, and Realtors are beginning to feel the crunch on mid-priced sales. Difficult situation that will last for a while at best.