Potential borrowers are looking you up. Are you ready?
Let’s talk about social media and blogs. Smart Insights, an online publisher and learning platform that helps maximize their online marketing, shows us the importance of having a consistent social media presence. They found that 82% of baby boomers use Facebook, 60% spend time reading blogs, and more than half will visit your company website when seeing your social media post.
So what does this tell us? First, now is the time to ensure you have a steady stream of relevant and compliant content to post on your social media channels. Always check with your broker or lender first. Many can assist you in providing the content you need. Second- look at your company’s website. Does it list you as one of their current reverse mortgage specialists? Boomers visit company websites to see if the lender behind your post is established, reputable, and professional, Third- consider blogging. Well-written blog articles help establish your credibility and expertise. Your lender or broker may have a blog, and you can also create your own in our turn-key reverse mortgage website creator MyLoanOfficer. Marketing online doesn’t have to be rocket science, it just takes a little know-how and planning.
1 Comment
Things have changed and are changing. Today the Baby Boomer are starting to dominate the senior category of the US population. Not meeting their expectations in having sufficient social media and online presence where THEY expect to find it can negate whatever positive things you are doing on the Internet to bolster demand for HECMs and proprietary reverse mortgages. Waiting to get this done will only mean larger and larger potential loss in business.
The first 73 year old senior turned 73 on 1/1/2019. With the average age of the youngest HECM borrower remaining at around 72 years old, this means that over the next few years, we will see an even higher percentage of Baby Boomers in the senior population age group. Remember the last Baby Boomer will turn 62 on December 31, 2016. So if Baby Boomers have a high use of social media, what do you think the next generation is using it less? Seven plus years may seem long in the future right now but it has been just over six years ago since fixed rate Standards were eliminated as a product we could offer.
Shannon, great advice and encouragement. We need to be reminded where we fall short in this industry so keep up the good work.