When does targeted demographic marketing become discriminatory? Earlier this month the Department of Housing and Urban Development filed a formal complaint against the social media giant Facebook, accusing them of allowing companies to exclude certain groups
Continue readingFacebook’s system enabled discrimination for housing ads
When does targeted demographic marketing become discriminatory? Earlier this month the Department of Housing and Urban Development filed a formal complaint against the social media giant Facebook, accusing them of allowing companies to exclude certain groups
Continue readingWant to be happier? Take a social media holiday
Want to be happier and more satisfied with life? Then consider a Facebook holiday, albeit a temporary one…
Continue readingEstate Planning / Part 1: Digital “Afterlife”
Even seniors who carefully plan for the disbursal of their worldly assets can leave beneficiaries arguing about who is really entitled to Aunt Betty’s antique rocker or mom’s diamond ring. But until now, no one has disputed who owns a family member’s Facebook account.
Continue readingNew Media for a New Life Stage – Online Reverse Mortgage Marketing
The new media is an ideal forum for reaching reverse mortgage prospects who have embraced the internet. Here’s how to engage this new demographic.
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