It’s only up from here

If we’re at the new norm of industry-low volume, what’s next?

Reverse Market Insight’s recap of June 2019 endorsements states, “2,500 endorsements per month is the default volume setting for the industry right now”. Calculate that out and that would equate to a new low in annual HECM endorsements totaling just over 31,000 loans insured by the FHA this fiscal year (which ends September 30, 2019).

“It’s only up from here” (anonymous)

If there’s a silver lining it would be that perhaps we’ve reached a functional low for HECM loan volumes. Functional in the sense that the remaining large lenders and brokers have found a way to succeed in today’s market.

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For those watching our industry’s volume plummet with a growing sense of unease, consider the following:

  • Our distribution network has been sharply reduced with the exit of Wells Fargo, Bank of America, MetLife, Generation Mortgage, and most recently LiveWell Financial.
  • We no longer have a national brick & mortar distribution network with the absence of the largest national banks who once marketed and originated HECMs.
  • Loan proceeds have been reduced considerably with a series of principal limit factor reductions that began in 2009 and accelerated in subsequent years with the most recent reduction in October 2017.
  • Only one national lender is consistently seen on American’s TV sets; AAG’s Tom Selleck ads continue in the lender’s national marketing campaign.
  • Private or proprietary reverse mortgages are gaining popularity; just how much remains to be seen as lenders are not reporting loan volumes presently. The increasing popularity of these loans may be slightly depressing HECM volume.
  • Interest rates remain low and further cuts to the federal funds rate are anticipated which may impact the LIBOR rates used on Home Equity Conversion Mortgages to the point where we breach the 3% interest rate floor. Prior to October 1, 2017, the HECM interest rate floor was 5%. Notwithstanding any further PLF cuts, this should increase borrower proceeds.
  • The U.S. median home price was $334,400 in Q4 of 2013 and stands at $377,700 in Q1 of 2019. That’s a 12-percent increase on average, with several markets, far exceeding the median price.
  • While principal limit factors (PLFs) have been reduced 30% on average since 2013, increasing home values have offset the net reduction to an approximate 12-percent net reduction in proceeds using today’s current PLFs compared to the 2013 tables which stopped at 5% (interest rate floor).
  • Select originators are reporting an increase in monthly loan volume.

Barring any further reduction of PLFs or additional restrictions, we may have tested the bottom of the lowest volume of HECM loans. If that is the case, it’s only up from here.

RMI June 2019 recap

A Bigger Pie – Expanding Our Marketshare

Larger Market = More Qualified & Interested Borrowers

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Reverse Mortgage News

It’s a marketshare problem. As an industry we have been negatively impacted by falling home values, cuts in lending ratios or principal limits, elimination of products and borrower qualification guidelines. In 2009 over 114,000 reverse mortgages were endorsed versus only 54,000 in 2012. Consequently we can easily point to any of these factors as the leading cause of our lack industry volume. But are we not seeing the forest through the trees? One well-respected industry leader told me “I don’t want a bigger piece of the pie but a bigger pie itself”. Otto Cushman, CEO of Liberty Home Equity Solutions was quoted in Reverse Review’s  article entitled “Extreme Summit” saying “ Less than 1% penetration, We are failing”. He backs his assertion comparing 50,000 endorsed loans in 2013 to 200,000,000 [correction made from 200,000] qualified senior households with sufficient equity equally a paltry one quarter precent of available marketshare. It’s boils down to the law of numbers. The same principle that motivates us to look at how many leads it takes to generate X amount of loans per month should be our approach to marketshare. More positively interested potential borrowers equals more loans. So where do we beign?

Reverse Mortgage News, Training & Technology at ReverseFocus.com