In one Internet minute we collectively download 47,000 apps, send 204 million emails, log more than two million Internet searches and buy $83,000 worth of Amazon products. How can this digital delirium benefit reverse mortgage professionals?
Continue readingWouldn’t it be great if prospective reverse mortgage borrowers would seek you out? Well they may just be doing that, and you may be missing out.
In this day and age we all know that “Google” is widely accepted as a legitimate verb… at some point we have either told someone to, or had someone tell us to “Google it”. So when a potential borrower is considering a reverse mortgage, one of the first things they will likely do is “Google it” in the hopes of finding information on a trustworthy and well established reverse mortgage lender in their area.
The question is… will they find you? Have you established your Google Places listing? These listings are the first results to appear in Google searches related to local businesses. They are what you see in the map results, and what a large number of people use when seeking out a business in their area.
Why are the Google Places results so appealing to “searchers”?
As daunting as internet marketing can be, getting yourself listed in Google Places is something you can do yourself.
Once your listing is established, it will serve as a significant part of your local business presence in Google and online in general.
Taking this small step today can have long term positive benefits for your business, so establish your listing, and when people are told to “Google it” for a great reverse mortgage business in your area, they’ll be likely to find you!
When it comes to leads the most popular discussions center on what’s the best type of lead. Â The merits of lead sources could be debated endlessly since there are a variety of factors that come into play and all salespeople are not created equal. Assuming you are already purchasing or committed to buying reverse mortgage leads have you ever asked “Which leads convert faster?”. In other words who is more likely to become a closed loan more quickly?
Lenders using the call center (centralized model) often field lead inquiries from both television and the internet. So who converts to from a prospect to a bonafide borrower more quickly? Internet leads. Television leads give great exposure and often motivate the mildly curious to call requesting more information. It’s more of a precursory look into the product with little commitment on the part of the viewer. Contrast this with leads from the internet. These trend toward serious prospects who are looking to make a decision in the near future and they are committed enough to enter in some basic personal information.
Both internet and television leads have there place in an overall marketing plan but care and attention should be given to the timeframes of investment and return. Successful marketers not only purchase one campaign, but several knowing their lead conversion ratios and future income. Another key element is tracking and followup. Disciplined use of a CRM (Customer Relationship Manager) is key in nurturing leads into closed loans.
Both TV and internet are effective lead generators. The trick is to draw from both and execute your own carefully thought out marketing and follow up plan. What’s your plan for leads in 2013?
The new media is an ideal forum for reaching reverse mortgage prospects who have embraced the internet. Here’s how to engage this new demographic.
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