If there’s one thing people love to do online it’s to share their opinion. Why not leverage this tendency by inviting your reverse mortgage prospects to take a survey? It’s a great way to open the conversation and generate some quality leads.
*There is no transcript for today’s episode*
Are you the local expert for all things reverse mortgage?
Continue readingHere are two ways you can get prospective borrowers to not only open your emails but to actually click and take action…
Continue readingUnusual holidays are a great excuse to reach out to your prospects and customers…
Continue reading
How you can begin using email video messages today
Would you like to have your own library of professional videos like this one that you can send to prospective borrowers? Brand yourself? Have the promotional tools that will help you close more loans? Join Norcom Mortgage today and let them help get you started!
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
Well, how are you doing with your marketing?Marketing isn’t finding that magic formula, it’s consistency…
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
If there is one subject that cries for remedial instruction it’s financial literacy. Fortune.com found that nearly two thirds of Americans are in effect financially illiterate, unable to grasp basic financial concepts. As the Home Equity Conversion Mortgage has become increasingly complex in recent years, the knowledge gap has widened.
Before attempting to explain how a reverse mortgage works, we should perhaps conduct a quick assessment of the prospective borrower’s grasp of financial concepts. After all, who would want to jump from algebra straight to trigonometry? In reality, filling the role of a financial counselor is often impractical, nevertheless we should be mindful of many homeowner’s ability to absorb the information we are presenting.
Consider one question: if you take out a $1,000 loan that has a 20% interest rate, how much will you owe in one year in interest? Nearly two thirds could not answer correctly. The overall rate of American financial literacy findings come from the National Capacity Study by the FINRA Foundation.The very nature of reverse mortgages is counter-intuitive to the mortgages most have known and paid for most of their working years. That familiarity is fraught with myths and misconceptions. Take for example ….
[vimeo id=”162907017″ width=”625″ height=”352″]
Hashtags. They’ve become increasingly popular in social media. Most often we associate hashtags with Twitter but they are now being used across several social media platforms. A hashtag is a word or phrase used to identify a subject preceded by the # (pound) sign…or hash mark. Think of them as a way to make your post search friendly.
Let’s say you are attempting to engage generate interest in the HECM with financial planning professionals. If you are authorized by your lender or broker to use social media you could use the hashtag #money #retirement #reversemortgage for example. Keep in mind that LinkedIn does not currently support hashtags so you should avoid them there. Instead LinkedIn offers up to three keywords on your profile posts. The social media platforms Twitter and Facebook are hashtag friendly and will help increase post engagement.
Should you use hashtags? Consider this. Today…
Download a transcript of this episode here.
Looking for more reverse mortgage news, commentary and technology? Visit ReverseFocus.com today.
[vimeo id=”156043809″ width=”625″ height=”352″]
The reverse mortgage made its early public splash with the advent of celebrity spokesmen Robert Wagner, Jerry Orbach, James Garner and the late Senator Fred Thompson to name a few. While some have questioned the effectiveness of celebrity spokespersons one online provider has invested in a new effort to educate consumers with their new spokesman Danny Glover.
Despite recent product improvements, positive media coverage and increased adoption of the HECM by financial professionals, the reverse mortgage remains largely misunderstood by the general public. Our industry has respectfully pushed back against this perception bias with educational efforts and national advertising. Celebrity spokespersons play a key role in opening public dialog and dispelling common misconceptions about the loan product.
Affinity Partnerships, an Idaho-based technology firm that builds online platforms to educate specific demographic markets is partnering with select HECM lenders featuring a new national television campaign featuring Danny Glover…
Download a transcript of this episode here.
Looking for more reverse mortgage news, commentary and technology? Visit ReverseFocus.com today.
