The Power of Scent in Sales

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Why the familiar scent of Old Spice or Perfume may work wonders…

This week John Luddy discusses the power of scent and how you can leverage the psychological power of scent, something we often overlook…
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Buying vs. Selling: Sales Tip

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Why you shouldn’t ‘outsource’ explaining the HECM

reverse mortgage newsThere’s a big difference between your ability to sell something versus your prospect’s ability to buy into the idea of the Home Equity Conversion Mortgage. Who is responsible for explaining the HECM to family members?

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Mouthwash

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Why you should keep mouthwash in your car…always

reverse mortgage newsAs an experienced salesman, John Luddy is well versed in the do’s an dont’s of in-home sales. One is showing up with bad breath.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Get Involved

Always stay focused on what your goals with a prospective borrower

reverse mortgage newsYour voice is needed. John urges reverse mortgage professionals to get involved with local government officials, build relationships, and be part of the legislative process.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Pick up the phone!

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Are you hiding behind your email?

phoneJohn Luddy explains why HECM professionals need to get out from behind their email and pick up the phone.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Properly Explaining the HECM Line of Credit

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Many get it wrong- are you correctly explaining the line of credit

reverse mortgage newsSolid product knowledge brings sales confidence. How accurate is your description of how the HECM line of credit (principal limit growth rate) works?  Join Norcom Mortgage today and let them help get you started!

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Free Marketing Support at Norcom Mortgage

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Join Norcom and Get the Power of Free Marketing Support Today!

reverse mortgage newsWould you like to have your own library of professional videos like this one that you can send to prospective borrowers? Brand yourself? Have the promotional tools that will help you close more loans? Join Norcom Mortgage today and let them help get you started!

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Your Voicemail: What Message Are You Sending?

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Your Voicemail Message Speaks Volumes

reverse mortgage newsYour voicemail. When is the last time you’ve listened to your own message, menu options, and more? John speaks about the common voicemail sins that many HECM professionals can slip into.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Sales Tip: Dealing with Property Values

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How to address property values early

House-PhotoJohn provides insight into what is often one of the touchiest subjects in reverse mortgage lending… property values. How should you determine the approximate value? How do you manage expectations with the applicant/homeowner?

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

Entertaining Lead Sources

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Building Your Referral Network Can Be Fun

reverse mortgage newsThere are a number of enjoyable ways to build lasting referral relationships with professionals…

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.