Here’s why man retirees may be forced to tap into their home equity to offset the impact of inflation and rising interest rates…
Continue readingLike inflation, the retirement crisis is not transitory
If there’s one thing economic uncertainty can foster it’s an increased sense of urgency to prepare for retirement. American Advisors Group recently published the findings of their survey, Moving Forward. It found…
Continue reading5 Questions to Ask Before Retiring
Planning for retirement should consider more than the money one has saved. Read this week’s guest column.
Continue readingMan takes a reverse mortgage for cancer treatment
Why a man diagnosed with prostate cancer was forced to take a reverse mortgage…
Continue readingThe pandemic pushed many into retirement early and unprepared
AARP research found that two in five workers, or forty percent of those aged 50 or older would not have retired, left a job, or even considered retiring had it not been for the coronavirus or COVID-19 pandemic.
Continue readingShould Seniors Get a 30-Year Mortgage?
Should older homeowners refinance their existing home or purchase a new one with a 30-year mortgage? It’s a question that’s often ignored but one that warrants consideration.
Continue reading5 Ways Retirement Is Scarier Than Seniors Expected
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EPISODE #711
RapidReverse- the mobile HECM calculator for reverse mortgage professionals
Industry educator and innovator Dan Hultquist in cooperation with Apptensity released RapidReverse. This mobile app brings the power of quick and simple HECM calculations into the pockets of reverse mortgage professionals.
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RMI Market Minute
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MSN- 5 Ways Retirement Is Scarier Than Seniors Expected
The Three Horseman of the Retirement Apocalypse
Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
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Google’s restrictions are not necessarily novel nor unexpected. It was just over two years ago Facebook faced scrutiny from federal regulators for allowing those offering credit or housing finance to restrict ad audiences by race or religion among other questionable metrics that would violate HUD’s fair housing rules. An investigation by ProPublica broke this news in October 2016. It was nearly two years later in August 2018 that HUD filed a formal complaint against the social media giant for discriminatory advertising practices. Seven months after HUD’s complaint Facebook announced sweeping changes. Both Facebook and later Google, took a blunt approach much to the chagrin of lenders and service providers.
What ad filters are going away? In its official release Google revealed, “credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”
Is this the end of Google ads for reverse mortgages? To answer that question I reached out to Josh Johnson who heads up Reverse Focus’ Online Dominance SEO program and Google marketing. Here’s his explanation.
Here’s what makes Google unique from other platforms and why reverse mortgage Google ads will continue to reach the intended audience.
To summarize, older homeowners are intentionally seeking out reverse mortgage information on Google which means, yes-your ads will be seen by your target audience, even though you can no longer target specific age groups.
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The Three Horsemen of the Retirement Apocalypse
There are three things that commonly wipe out retirees’ savings or at least ensure misery and worry throughout one’s retirement. Let’s call them the three horsemen of the retirement apocalypse: credit card debt, health emergencies, and overspending. Unfortunately, it’s not uncommon for one or more of these dark riders to invade the lives of older Americans living on a fixed income. The first is…
———— JUST RELEASED: JANUARY TOP 100 RETAIL HECM LENDERS REPORT ————
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Credit Card Debt: The First Horseman
A recent survey by Clever reveals that 67% of Americans are carrying credit card debt. That is they’re not paying them off each month. Not surprising considering that the Bureau of Labor and Statistics reports retired Americans are outspending their annual income by $4,000. While retirees typically rely on savings or investments to cover the shortfall, many fall back on credit card purchases. It’s a painless choice in the moment that ensures financial pain in the future. Even more dangerous is the fact that retirees carrying credit card debt are enjoying relatively low-interest rates. However, as the Federal Reserve increases interest rates in 2022 and beyond, retirees will find their minimum payments increasing at a time they can least afford it.
Health Emergencies: The Second Horseman
The employee benefit research institute says a 65-year-old man would need to save $72,000 just to have a 50% chance of affording healthcare expenses in retirement.
Those who mistakenly believe that Medicare will cover all medical expenses have a big surprise coming to them. Medicare does not cover prescription drugs long-term care doctor bills and co-pays auto care routine vision checks and hearing aids. All of which are the common medical expenses seniors incur. This is why it is wise for every retiree to have a Medicare supplement plan in place as well as a modest dental and vision plan. While the premiums for supplement plans increase each year they pale in comparison to medical expenses not covered under Medicare Parts A and B.
Overspending: The Third Horseman
A majority of retirees regret not saving more or retiring later. A study by the Employee Benefit Research Institute may reveal why. It found 46% of retired households actually spend more in the first two years of retirement than they did during their final working years. The Institute also found 85% of retirees who spent 20% or more on medical expenses had a budget deficit. Overall is the retiree’s spending habits during their working years often predict their future spending habits. Practically speaking retirees can often reduce their expenses by paring down to one vehicle saving on maintenance and insurance costs. Additional savings may be found in menu planning before grocery shopping, locking up credit cards in the family safe, and canceling subscriptions to shopping catalogs. Often older retirees struggle with loneliness and a lack of purpose- both of which can trigger depression and the temptation to comfort themself with purchases; what we commonly call retail therapy. This can create a negative cycle that begins with regret for the purchase, sadness at their choice, and shopping to lift their spirits.
Banishing financial nightmares
There are several options one can use to banish these threats to financial security in retirement. One is to return to part-time work to cover monthly expenses. Another is to consolidate debt with a credit card balance transfer or personal consolidation loan. Another is to tap into your home value with a reverse mortgage. Using a home equity line of credit is not a wise choice for someone who’s already struggling to meet monthly expenses. A reverse mortgage generates immediate cash flow either by eliminating the existing mortgage principal and interest payments or by providing a line of credit that can be tapped into when needed. Retirement can be wrought with uncertainty and worry. However, knowing where the common threats to retirement come from is the first step to a more worry-free retirement.
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A stock market downturn can wreck retirees’ savings. How to combat the risk
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EPISODE #707
A lasting stock market downturn can be a big problem early in your retirement. How to combat that risk
[CNBC | Sarah O’Brien] The major indexes have had a rough week.
“If there’s a downturn early on, it can derail a whole retirement plan,” said Wade Pfau, a professor of retirement income at the American College of Financial Services.
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Reverse Market Insight’s Market Minute
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Retirees Can Expect To Pay More For Health Care In 2022
Nearly 700K seniors were behind on mortgage last year
The Maryland Daily Record interviewed industry leader Steven Sless who reported that nearly 700,000 seniors were behind on their mortgage payments last year.
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