Minding Your Mobile Manners

Cellphone Etiquette for the Reverse Mortgage Professional

OK, you’ve got your Reverse Focus mobile phone app. It’s a fabulous new convenience for staying up to the nanosecond on the reverse mortgage industry so you can better serve your clients. But think twice about how and when you use that phone.

In the old days, before businesspeople had cell phones grafted to their hips or ears like indispensable appendages, the rules of etiquette for phone use at work were simple: you made and returned business calls, didn’t answer the phone during a meeting, and hoped staff didn’t make too many personal calls on company time.

Mobile phones changed everything. While it’s now comical to see teens sitting together, texting the person next to them, this behavior isn’t very funny in a business environment. A professional who plunks a smart phone onto the desk at the start of a meeting is essentially announcing to the prospect or client that an incoming call trumps present company. There’s no quicker way to nix a budding business relationship — especially with seniors.

Here are eight tips for minding your mobile manners, so you’ll keep clients, colleagues and everyone else around you happy — and possibly boost business in the bargain:

1. Don’t just hold the phone — hide it. Remember the ’60s slang, “outasight”? That’s what your cell phone ought to be in any business situation. Unless you’re a head of state or expectant father, there’s little that can’t wait. And if you do keep the phone on your person, set it to “vibrate”.
2. Choose a dignified ringtone. Sure, you’ll receive non-business calls. But how will you feel if your cell starts playing hip-hop music when you’re about to meet with a reverse mortgage prospect? Not very hip…
3. Keep your voice down. For some reason, people using cell phones seem to think the person they’re talking to is partially deaf. Nobody wants to hear your conversation…and if you happen to be sitting in the airport, catching up on calls while awaiting your flight, do you want everyone around you to know the intricacies of your reverse mortgage business — or your client’s private details?
4. Be brief. Ever sat in a restaurant and heard the intimate details of someone’s love life via their cell conversation? Not appetizing. Many eateries now post notices that they are “cell phone free zones”. If you must make or receive a call in a public venue, be quick, and arrange to talk at length later if necessary.
5. Turn your phone off at all times in the following places: museums, cemeteries, theaters, dentist or doctor waiting rooms, places of worship, hospital emergency rooms — and public restrooms. You really can wait to conduct business until you’ve finished that other business.
6. Act the part. You may look at each incoming number and determine how to answer based on who’s calling, but the one time you forget, it’s a key reverse mortgage prospect to whom you’ve just said, “Yo, dude!” Ouch. Choose a professional greeting and use it consistently: “Hello, this is Jim” or “ABC Reverse Mortgage, Susan speaking.”
7. Respect personal space. When you’re talking in public, follow the dictum of the tune by The Police, “Don’t Stand So Close to Me”. Try to stay at least ten feet from anyone else while on the call.
8. Never talk or text while driving. Cell phones may not contain alcoholic content, but if you’re talking at the wheel, you’re driving while impaired — even if you use a hands-free earpiece. Texting is even more dangerous; a number of severe accidents have been caused by someone text messaging while driving. In addition, in many states using a hand-held device while driving is now against the law.

Where do I fit in?

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Where Do I Fit In? Rethinking “Sales” as not a dirty word.

For many people, one of the dirtiest words in the English language is spelled s-e-l-l. The image of the used car salesman or a telephone huckster evokes apprehension and distaste.

Yet everything in life involves “sales” in one form or another. How did you build the new fence in front of your house? Somebody had to sell you the wood and nails. And before that, a supplier had to sell these items to the lumber company or hardware store where you purchased them.

It’s amusing, if you think about it: everybody loves a “sale”, but add an “s” and the word assumes a negative connotation. So this is the first misperception to recast.

Sales, according to Shannon Hicks, vice president of marketing and product development for ReverseFocus.com, is best defined as: “Effective communication in order to help people make decisions in their best interest.”

Next, determine your optimal sales skill set. As a reverse mortgage professional, are you most effective on the telephone or in person? Speaking one-on-one, or to a group? Playing to your strengths will enhance your success.

The core sales traits include:

  • persistence
  • confidence
  • motivation
  • education

Beyond this, a plethora of personality factors will determine your approach. Take an inventory of your strong and weak points when relating to others. If you find you’re more relaxed and articulate over the phone than in face-to-face meetings, for example, plan to do the bulk of your reverse mortgage counseling by telephone or Skype session (if your prospects are Internet savvy).

There’s no need to force a square peg into a round hole, especially when everyone shines in certain areas. People who excel as motivators can be formidable in captivating a large audience, while educators may be better suited to building kitchen table relationships.

We have aspects of each core trait within us, and can certainly work on developing our weaker areas. Knowing where your strengths lie will also affect how resourceful you are in building your business: if you accept that you’re not a powerful lead generator, for instance, it may behoove you to partner with a lender who provides leads, rather than frustratingly trying to go solo.

The greater your self awareness, the more fulfilling the service you’ll be able to offer seniors to help them make the best decisions for their retirement years.

5 Steps to Learn from Failure: Friday’s Food for Thought

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If you missed last week’s Food for Thought on a stress-free work life you can view it here.

Five Steps to Learn from Failure:

1.  What can I learn from this?

2.  What could I have done differently?

3.  Do I need to acquire or improve some skills?

4.  Who can I learn from?

5.  What will I do next?

Reverse Mortgage Sales Success Tips

Personal Touch – Insights on Essential Reverse Mortgage Marketing Tools

Your marketing efforts are starting to pay off. You have converted some of your reverse mortgage leads into appointments.

How can increase your chance for success?

You CAN increase  your reverse mortgage fundings by learning how to relate and communicate to seniors, build trust, and successfully counter their common objections with your simple solutions. Ultimately, you will learn how to create your unique selling proposals.

Learn how to determine your unique selling proposition. On your way to developing your unique selling proposition, you will master these techniques:

  • Educating and presenting over the phone
  • Educating and presenting in the client’s home
  • Building trust
  • Relating to seniors
  • Countering common objections

We have found through years of experience just knowing the Reverse Mortgage Loan is a great fit for someone is not enough. Educating the potential client about the Reverse Mortgage loan is also not always enough. We as Reverse Mortgage Loan Originators need to actually be able to relate to the potential client. We need to understand where they are at and where they want to be. We need to understand what a fixed income really feels like and how this affects their retirement. These foundational principles are what we have used for years, and we know they will serve you well.

To get more resources on how to improve these skill sets, visit our special marketing section ‘The Closing Factor” on Reverse Fortunes.

Eric A. Hiatt