Real Life HECM Tales from the Field

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Seeking stories from reverse mortgage professionals

Your experiences in the field hold value in helping equip HECM professionals...

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Why Advisors Should Make the Referral Call

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Why how you receive advisor referrals matters

John shares a recent story of a client referral from a trusted advisor and the lessons learned.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

 

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5 Persuasive ‘Power Words’

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Words matter- Here are 5 you’ll want to start using

Words. Quite frankly I have long been fascinated with the power and nuances of our vocabulary. Here are 5 Power Words you can use when meeting with your prospective borrowers.

1- Because. One of the most powerful yet overlooked influential words in the English language. Because encourages compliance, asks for cooperation, and provides justification for what you’re asking for. “I would suggest we complete the application today because that will…
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The $100 Business Card Challenge

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Attending the NRMLA Meeting? You could get $100

John will give $100 to the first person who hands him a business card at the NRMLA Annual Meeting in San Diego which begins Sunday. The remaining 100 people who give him a business card will receive…

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

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5 Ways to attract potential borrowers

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Grassroots marketing still works. Here’s how

A little creativity goes a long way when it comes to attracting past prospects and senior homeowners in your area…

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The most important question you should ask

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What is the most important question you should be asking during your appointments?

Email John what you think is the most important question to ask during an appointment.

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

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Who called first? Why it matters.

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Tailoring your sale to the initial point of contact

If you receive an inquiry from an adult child you should reconsider your approach. What if the daughter is a number cruncher? Should you meet separately? John answers this and other questions…

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

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Take The Business Card Challenge

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$100 to the first viewer who hands John a business card

This week John shares why attending the NRMLA meeting is important, as well as a challenge to each viewer to…

About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here

Fill out my online form.

What you ask is more important


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Often what you ask matters more than what you say with a potential reverse mortgage borrower

Here are some new and very creative questions you could be asking. More questions = more sales!

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