Email & phone calls have their limitationsI was reminded last week when conducting a Skype video call how emails and even phone calls can fail to create a personal connection. Have you ever considered making a video call with your prospective borrowers or those going through the applicaiton process?
*There is no transcript for this week’s episode.
Last week we asked you, our loyal viewers, to share what’s helped you attract potential HECM borrowers and grow your business. Well, several of you took the time to submit your ideas. Thank you, sincerely. Here are a few.
Networking and calling on attorneys. Many have created and nurtured relationships with attorneys who specialize in estate planning, senior benefits, Medicaid, real estate. The real advantage is their clients implicitly trust their attorney’s recommendations, and if they recommend you, there’s no better lead.
Another viewer uses focused newsletters. While many are sending out a generic newsletter template to their entire database this seasoned pro uses a more targeted approach. “I believe it is our focused newsletters sent to specific lists of potential borrowers that sustain our business and many times we get calls years after the first contact stating that the reason we are being contacted is the newsletter”, he said.
Success is not a zero sum game. Would you be willing to share what is working for you in attracting and closing more loans despite recent changes to the reverse mortgage? You can remain anonymous or request that we use your name. Either way, your inputs are appreciated and will help your fellow originators across the country. Submit your ideas here.
John shares one of his pet peeves when attending business meetings and conferences…
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
Do you ever feel like you’re on an episode of Lost, marooned on an island? Perhaps you find yourself alone most workdays in your office wondering how to attract more potential borrowers while lamenting the fact that fewer applicants may qualify. If so, you’re not alone and most importantly don’t beat yourself up. Instead get out and get connected. I recall one of my favorite scenes from the film Donnie Brasco where Al Pacino introduces Johnny Depp as ‘a friend of mine‘ versus ‘a friend of ours’. What’s the difference? A friend of ours is a made guy…part of the club, a trusted member of the group. A friend of mine has not been vouched for and is not privy to the real goings on of the group.
I was reminded of the power of networking after recently joining a…
You’ve got them near the finish line and suddenly they ‘want to think about it’. What should you do?
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
If there’s one thing people love to do online it’s to share their opinion. Why not leverage this tendency by inviting your reverse mortgage prospects to take a survey? It’s a great way to open the conversation and generate some quality leads.
*There is no transcript for today’s episode*
A traditional mortgage broker called her saying “there’s just not enough money in the new reverse mortgage so I told her we can’t help”. Are your referral sources closing the doors to a potential client unnecessarily? Where do you begin? (There is no transcript for this episode)
John shares a lesson from David Rockefeller’s Rolodex. Share in the comments or email John here.
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
Complaining feels good but like other indulgences, it’s not always healthy…
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