Don’t get defensive

From Defensive to Quizzitive – Questions to Ask

A defensive response is a sure way to lose. Lose a political debate, a public presentation, or even worse your credibility.

Much of what has been presented in the media at large regarding reverse mortgages can easily put any HECM professional in a defensive position. Hysteria, fear, one-sided stories, and intentional omission all in the effort to emotionally trigger the reader. But don’t let yourself fall into their trap.

Reading Plato’s The Republic with a philosophy group has revealed some fantastic techniques for how we can respond when challenged, accused, or misunderstood.

In The Republic, Plato uses Socrates as his fictitious narrator. When pressed on a point of disagreement Socrates doesn’t become defensive but rather responds with a question- a technique that bears his name to this day, the Socratic method.

The same can be said of the wild accusations that the media have heaped upon the federally-insured reverse mortgage. Delinquent property taxes, unpaid homeowner’s insurance premiums, a spouse being forced to vacate who was not on the loan, and unsafe property conditions- each of these can trigger a ‘foreclosure’ with a traditional 15 or 30-year mortgage.

That fact has been largely ignored by the media or buried 14 paragraphs into an article. Even worse, many who put themselves forth as a mortgage or financial ‘expert’ give the impression that such problems only plague reverse mortgage borrowers.

So the next time a financial advisor, banker, or potential borrower confronts you with a negative media story instead of becoming defensive instead try to ask one of these questions. Responding with a question instead of reacting shows strength and shifts the power back to the person asking the question.

  1. Do you know how delinquent property taxes are handled in a traditional mortgage?
  2. What do you think happens when the sole borrower dies and a person who is not named on a 30-year  mortgage loan lives in the home?
  3. What do you think a mortgage lender would do if a borrower lets the home fall into serious disrepair or fails to fix major safety issues?
  4. What do you think may happen if a homeowner chooses not to respond to several notices from their lender, county tax authority, or insurance company?

These are just a few ways how the use of questions can help a critic or fearful homeowner separate unfounded fears from fact in reverse mortgages. Remember, if you say it they will doubt you- if they say it, it’s true. Ask the question and let them say it instead.

Mitigating Bad Press & Borrower Misfortune


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Countless problems can been avoided 

If there’s one fault most salespeople share it is this- a lack of follow up with the borrower after the sale. While many may contact the homeowner after the loan funds, or call to explain the first monthly loan statement- few stay in regular contact with the borrower. A lack of communication or no longer being easily accessible is fertile ground for misunderstanding, frustration, and yes even litigation. Consider for a moment the perception of an elderly borrower who may be panicked over some innocuous notice, or even worse a notice to remedy a delinquent property tax installment. Like most, they cannot easily locate their loan paperwork, just as most 30-year-olds cannot quickly locate their closing documents or even the folder they received from their mortgage broker. An older homeowner is fraught with worry, their adult children may be angry, and most importantly- a situation that may have been quickly remedied gets out of control.

The infamous USA Today expose on reverse mortgages included one instance of a homeowner having their loan called due and payable for a two-dollar deficiency on their property taxes. Two-dollars! Sure, they could reach their servicer- but what if they don’t? Who has egg on their face? The lender, loan officer, and the industry as a whole.

“As an industry overall, we need to do a better job of communicating with our clients. We need to make it easy for them to contact us and reach a live person knowledgeable enough to answer their questions and provide appropriate guidance. This needs to be done at every stage of a loan, from origination thru final disposition”, said NRMLA President and CEO Peter Bell in NRMLA’s publication Reverse Mortgage Magazine. Timely words of wisdom indeed.

 

Don’t disappear

Don’t disappear- although this segment did temporarily

Billions of dollars in business are lost in the American marketplace each year because countless disappearances. Of whom? Salespeople primarily…

Bad advice is always free but costly

reverse mortgage terminology

Common misleading statements about the HECM

Yesterday I turned on our local AM station and was aghast at what I heard. “So you both make about $150,000 a year and your mortgage interest payments would be about $16,000 a year. With your combined income that would place you in a 40% tax bracket so your interest deductions would save you about $7,000 each year in taxes”. I was shocked. Here’s a ‘financial ‘expert’ with his own radio show misleading one of his faithful listeners who phoned in. The mistake is sadly a common one- oversimplification. A more accurate answer would have considered that caller’s standard deduction of $24,000 a year would make deducting home interest payments highly unlikely- unless they already had other significant itemized deductions.

This radio segment made me reflect upon some of the bad advice that I’ve heard given over by well-meaning originators over the years.

Often salespeople love to use simple anecdotes and solutions. No surprise as they often help close the sale. Here are just a few of the simple yet misleading explanations that have been touted for reverse mortgages:

  • It generates monthly income
  • It’s tax-free income
  • You can live in your home for the rest of your life
  • You can’t outlive the loan
  • Your Lifetime Expectancy Set Aside will pay your property charges until you die
  • The line of credit grows forever with no limitations
  • You only need to have enough equity to qualify
  • A HECM is a way to leverage your wealth

While the radio host failed to mention the impact higher standard deductions have on mortgage interest deductions, HECM originators must ensure they are providing accurate information in a meaningful context. To know the context you must do some fact-finding about their finances. Speaking of taxes, if your potential borrower is currently deducting mortgage interest payments, you had best inform them that they would no longer have that deduction with a reverse mortgage- that is until the interest is actually paid.

Regardless of our experience, it is always wise to reexamine the words we use when communicating with older homeowners, family members, and financial professionals. Are they accurate, confusing, or misleading? Will they create potential headaches in the future for the homeowner or our company? The answer truly depends upon the accuracy and clarity of your communications.

What misleading explanations of reverse mortgages are you seeing? Leave your comments below.

Part 2: An interview with Don Graves


ePath 100K RM leads

Exclusive Interview with Don Graves (part two)

In the conclusion of our interview we discuss adjusting to the October 2017 HECM reforms, keeping in front of referring partners, and how to strike up a constructive conversation with financial professionals.

One size doesn’t fit all

reverse mortgage news

Why HECM sales strategies are valid, even if they don’t work in your market

There are niche marketing strategies that some originators are using to generate several applications each month. However, some originators have not seen results from the HECM for Purchase (H4P) or networking with financial professionals. Does that make these marketing approaches invalid? 

It’s what you’re saying- not how you say it.

Let’s face it. As salespeople, we often fall into the trap of first explaining the features and benefits of what we areHECM sales selling. Sadly, many of you reading this may be turning away potential sources of countless loans. Homeowners could miss out on a financial lifeline or a boon to their retirement years. 

The tried and h may have worked for some who had a product with tangible results. Think of the Sham-Wow guy. He can sell features and benefits all day long because you can see the end result. The problem is we are not selling a widget, a polish, or an amazing rag. We are selling a concept. The concept of what a Home Equity Conversion Mortgage could possibly mean for the homeowner, a financial advisor or realtor.

How we describe what we do came to mind during a previous recent interview with Don Graves. He hits the proverbial nail on the head! As Don says “you have a way to eliminate the stress in their [advisors] life”.

“If there was a resource that allowed your clients to increase their cash flow, reduce their risk, preserve assets, improve liquidity, or even add new dollars back into their retirement savings- if there was a resource like that- what percentage of your clients would want you to tell them about it?”
DON GRAVES

“If there was a resource that allowed your clients to increase their cash flow, reduce their risk, preserve assets, improve liquidity, or even add new dollars back into their retirement savings- if there was a resource like that- what percentage of your clients would want you to tell them about it?”

Notice anything? Don is not diving into the intricacies of how a HECM works, the eligibility requirements, or even the specific benefits- he is creating a vision in the mind of the advisor of what the HECM could do for the advisor and their existing clientele. It’s powerful!

Perhaps you have your sales approach nailed down or you’re already successful in capturing the interest and imagination of outside sales professionals. But if you’re not, then it’s time to ask yourself why are they not interested and what am I telling them?

Practice these things

Don Graves reverse mortgage sales

How ‘doing the right thing’ pays off

What’s important is doing the right things…repeatedly. We often refer to these as virtues. Even as we are flawed the discipline of choosing…

What’s your story?

reverse mortgage news

Open-Mtg-2018-Puzzle

What’s your story when you present reverse mortgages?

Your internal beliefs are reflected in how you describe the reverse mortgage to potential borrowers, financial advisors, and other professionals. 

LinkedIn: The Spam Zone?

marketing, LinkedIn


Open-Mtg-2018-Puzzle

Tips to avoid spammy sales messages & how to effectively and sincerely engage others

Maybe it’s just me, or perhaps not. Have you noticed more come-on sales pitches and so-called ‘personal messages’ and connection requests in LinkedIn? It should come as no surprise. While being an excellent professional network is full of people looking to make a buck- not a bad thing in itself. Today we’ll talk about two things: 1- how to get fewer spammy LinkedIn messages and, 2- how to effectively prospect for sales on the platform…