For Mature Audiences: sometimes being “mature” can work against you.
Continue readingFinishing Well / Part 2: Good to the Last Drop
Elders are described as “wisdom keepers who have an ongoing responsibility for maintaining society’s well-being and safeguarding…” A look at what your clients really have to offer in the later years.
Continue readingFrom Selling to Serving
We are in the business of selling. One of my favorite definitions of selling is this. “Selling is aligning your product with what your customer thinks and needs”. It’s a powerful combination when you combine your customer’s needs with your sincere desire to meet those needs
Continue readingWhat’s in a Number? Older Workers
Last month we focused on the rising tide of elder workers, and how some companies are even making “seniority” a job requirement! But how does this square with youthful managers, who may find themselves in the odd and potentially uncomfortable position…
Continue readingHow the HECM for Purchase Vanquishes Retirement Myths
The word is on The Street: There are some retirement myths that no senior should fall prey to — and while some seem obvious, others bear explication. According to The Street’s investment experts, the 5 Myths are…
Continue readingReverse Mortgage as a “Pension”?
It’s a bleak outlook for today’s retiree but there is a silver lining…the reverse mortgage. It may be a solution for retirees without a pension…
Continue readingSilver State of Mind
You will never be younger than you are today. So get started on making your dreams come true.
Continue readingWhen Age is an Advantage
Dylan sang, “The times they are a-changin’,” and the septuagenarian’s lyrics presaged today’s workforce. Gone is the gold watch and golden years playing golf or relaxing on the front porch.
Continue readingU.S. Cities Aging Differently
With the rate at which the U.S. population is graying, it might seem that most cities and towns would have similar numbers of elder inhabitants, relative to their size. But this silver tsunami is not uniform.
Continue readingHelping Seniors Safeguard Cyber Accounts
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As online reverse mortgage advertising has blossomed and seniors simultaneously have become more technologically savvy, it’s important that they recognize how to protect themselves online. While some older adults shy away from the computer in the mistaken belief that even an email address enables a hacker to infiltrate their accounts, others are too trusting or uninformed about how to safely handle sensitive transactions over the Internet.
In addition, with the protracted economic crisis hackers have become more creative — and determined. The growing volume of electronic funds transfer has made this channel especially attractive to online thieves.
How can you help your reverse mortgage clients to enter or remain active in the digital landscape while safeguarding their assets? Here are six practical tips to protect bank accounts from digital plunder:
1. Pick a financial institution with state-of-the-art fraud prevention. Encourage your senior prospects to ask their financial institutions about online asset protection. A bank’s online account platform is only as secure as the technology behind it.
2. Look for the security symbols. Be sure your clients understand that a secure site will open with https rather than http, and that this “s” signifies a secure server. They (and you!) should never conduct any transaction involving funds, passwords, and similar privileged information unless the site can demonstrate that it is secure.
3. Secure the network. By the same token, it’s far better to conduct cyber banking transactions on a secure network, such as a home Internet account that is password-protected, than on an “open network” at a café, for example. Even if they log onto a secure site, an open network is less safe than a private one.
4. Divide and conquer. Recommend that your reverse mortgage clients keep their online banking activity separate from all other Internet business, and log out each time a transaction is complete. This strengthens their anti-fraud fortress.
5. Sign up for transaction alerts. Their bank will notify a senior of any unusual activity if they register for such alerts. Additionally, a “debit block” will prevent any transactions from going through except those that are preauthorized.
6. Upgrade firewalls and malware protection software. If they’ve never heard these terms, explain what they are — or recommend they get in touch with their ISP’s technical support team. Staying current with updates is also key to preventing a security breach.
By maintaining up-to-date online security and keeping an informed eye on their online banking activity, your reverse mortgage clients will enjoy conducting business online, and make it easier for you to serve them by providing another valuable communication avenue beyond in-person meetings and snail mail.
