So what's your Reverse Mortgage Marketing plan?

So what’s your Reverse Mortgage Marketing plan?

by Shannon Hicks
| One Comment
| October 19, 2010

The HECM Saver and continued low interest rates along with the lower PLF (Principal Limit Factor) floor of 5% have presented some opportunities for the coming year. We also have the challenges of new regulation and licensing as part of the S.A.F.E. Act. The question is “what is your plan”?

Share your thoughts on:

What new reverse mortgage marketing efforts do you have planned?
What will you do differently this year?
How do you plan on marketing the HECM Saver?
What new market segments would you like to focus on?
How are you adjusting to licensing requirements

Share your thoughts and plans for the coming year below…

Editor in Chief: HECMWorld.com

As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.

Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.

Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.