Digital Edge

[vimeo id=”97381090″ width=”625″ height=”352″]

How to Expand your Reach through digital media

Most of us are aware that a growing number of seniors and retirees are online. From social media, web browsing and email our target market is online more today then ever before. The question is how do we leverage such a medium to keep our prospective borrowers engaged? First let’s look at social media. Disseminating reverse mortgage information over Facebook and other social networks is extremely problematic due to compliance restrictions. Before you launch that awesome Facebook page and invite hundreds to follow your posts stop. Contact your compliance department for their polices for social media. Some outright prohibit any such communications while others may allow content subject to review. Second emails. Certainly most of you have used email to communicate with select borrowers but do you add value? One way to add value is…

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Editor in Chief: HECMWorld.com

As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.

Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.

Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.